About Amazon

Help make history starting with Day 1

When Amazon.com launched in 1995, it was with the mission “to be Earth’s most customer-centric company.” What does this mean? It’s simple. We’re a company that obsesses over our customers. Our actions, goals, projects, programs and inventions begin and end with the customer top of mind. In other words, we start with the customer and work backwards. When we hit on something that is really working for customers, we double-down on it with hopes to turn it into an even bigger success. However, it’s not always as clean as that. Inventing is messy, and over time, it’s certain that we’ll fail at some big bets too.

You’ll also hear us say that at Amazon, it’s always “Day 1.” What do we mean? Our approach remains the same as it was on Amazon’s very first day — to make smart, fast decisions, stay nimble, innovate and invent, and focus on delighting customers.

“We continue to aspire to be Earth’s most customer-centric company, and we recognize this to be no small or easy challenge. We know there is much we can do better, and we find tremendous energy in the many challenges and opportunities that lie ahead.” – Jeff BezosCustomer-centricity

Amazon is built on the concept of a virtuous cycle focused on the customer. The idea was constructed on a napkin by CEO Jeff Bezos, and still remains a living, breathing part of Amazon.

Explore the videos below to hear CEO, Jeff Wilke, explain the meaning of the virtuous cycle.

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